New Feature: Integrated engagement lets you send one-to-one sales emails using your connected third-party email account

Integrated engagement is the ability to send one-to-one sales emails and account-based marketing emails (one-to-many) in ActiveCampaign from within the same automation flow.

The new “Send a 1:1 email” automation block enables you to send automated emails to your contacts through any connected third-party email account, like Gmail or Outlook. These emails will appear on Deal and Contact records, as well as in automation history and in the sent folder of your connected email account.