Find out what’s driving your revenue
Attribute every conversion and find out which campaigns are most effective. Use data to prioritize the most impactful channels.
Track the customer journey from start to finish
When you know where your leads and conversions are coming from, you have a better shot at understanding what those customers want.
Our comprehensive attribution tools measure the effectiveness of each touchpoint across your campaigns, so you can find out what turns your visitors into leads, and your leads into customers.
Make your marketing more profitable
With marketing attribution, you’ll know what marketing and advertising efforts generate leads for your business, allowing you to optimize your ad spend and make more informed business decisions.
Trigger automations based on lead source
Automatically create segments and tag contacts when they come from a specific source. Compare and see which sources provide the most leads.
Uncover the path to conversion
When you click on a contact, you can see the exact path they took to reach you–whether that’s through a web search, social post, or paid ad.
Personalize your emails
Use attribution data to customize your email and SMS campaigns based on where your leads are coming from and the actions they take.
Notify your sales team for quick follow-ups
Use automations, or our Salesforce and Slack integrations, to quickly notify your sales team when a new lead is ready to be engaged.
First, last, and multi-touch attribution
We give you a holistic look at the entire customer journey by integrating first, last, and multi-touch attribution models. Get a 360-view of all your conversions and engagement, so you can pinpoint where to invest for the best returns. It's the ultimate tool for maximizing campaign impact and boosting ROI with precision.
Marketing Campaign Reporting
Leverage our reporting tools and custom dashboards to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
Win Probability
Increase efficiency in your sales efforts by predicting which deals are most likely to close. Our win probability feature uses AI to analyze every deal and give them a score based on relevant metrics that matter most to you
Email Deliverability
Make sure your emails arrive in an inbox every time. Our best-in-class infrastructure and technical know-how sets ActiveCampaign from the rest and makes sure your emails are always finding your contacts
Split Testing
Use our split testing feature to go beyond A/B testing by comparing the performance of up to five options and always picking the winning variation.
Frequently Asked Question
What is marketing attribution?
Marketing attribution is the way for you to know where your leads are coming from. Marketing attribution software will tell which marketing channels came from, and what they interacted with after that. Whether it’s organic search, email marketing, social media, or any other marketing medium you use.
What is a marketing attribution model?
Each marketing automation software has its own model that does the math to figure out which channel effectively brought in or nurtured a lead. ActiveCampaign’s marketing attribution model can measure results from several different actions, including first touch, last touch, and multi-touch attribution.
What is an example of an attribution model in marketing?
A very basic example of marketing attribution is using a first-touch attribution model. That means that whatever page a user found first on your website will be credited if the user eventually becomes a sale. From there, you can dig even deeper to see which channel generated that first touch, whether it’s organic search, paid ads, or email marketing.
