Advanced CRM
Unlimited Landing Pages and Forms
Machine Learning Tools
SMS Marketing
Dedicated Account Manager
Free Email, and Live Support
Marketers who switched to ActiveCampaign from Pardot experience:
70% Platform Savings
45% Lower Admin Costs
50% Lower PPC Spend
Advanced CRM
Unlimited Landing Pages and Forms
Machine Learning Tools
SMS Marketing
Dedicated Account Manager
Free Email, and Live Support
Basic Email Templates
Limited Automation Workflows
Limited Landing Pages and Forms
Basic Reporting
Sources: Internal study of SimilarWeb-tracked website performance, comparative pricing, and G2 results. Study covered thousands of lookalike mid-market businesses who are currently using Pardot, HubSpot, MailChimp, or ActiveCampaign.
You no longer have to sacrifice customer experience at the cost of your entire marketing budget. Stop overpaying for a marketing suite that requires a consultant to manage, and limits your landing pages, forms, and automations. Choose a customer experience automation solution that helps you truly understand your customers and grow your business.
Powerful features, at the right price.
150,000 customers in 170 different countries. Global campaigns in more than 15 languages.
Hundreds of industry and goal specific pre-built automation workflows to help you get started.
Pardot’s Growth plan limits the number of automations users can set up.
Move customers through a workflow based on different actions or events.
Purchasing Kick off an automation when a prospect or customer fills out a form or navigates to a landing page, and take action based on dates, field changes in Salesforce, and more.
Connect automations to each other in one step. Easily adjust your strategy, map out new automations, and add qualifying contacts into a new flow quickly.
Edit the actions or emails within an automation, without pausing or starting over.
Test which path in an automation performs better in real-time, and learn more about your customers.
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Pardot does not include advanced reporting in their Growth plan.
Send a text message to contacts within an automation using powerful integration partners.
Pardot limits users to 50 forms on their Growth plan.
Pardot limits users to 50 pages on their Growth plan.
A real human will check your first few emails and be sure they’re compliant before sending.
Put different messages in front of different people based on specific preferences and behaviors.
Send emails at the time customers are most likely to open and engage.
A/B test campaigns to learn what content works best.
Pardot does not include Advanced Email Reporting in their Growth plan, users must pay extra.
Give customers a personalized experience across their entire lifecycle.
See how campaigns are performing on the go with an easy-to-use mobile app.
Organize your sales team however it works for you. Keap doesn’t offer multiple pipelines in their plans.
Create or update customer deals based on behaviors - or lack thereof - and move them to the next pipeline stage.
Loop in team members to call, email, or otherwise manage a customer deal.
Connect with your customers 1 on 1 with automatic scheduling and meeting reminders.
Machine learning generates a percentage field on each deal, telling you how likely that deal is to close. Growth plan doesn’t include Einstein.
Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase. Growth plan doesn’t include Einstein.
Build customized stacks for your business, allowing your features to scale with you, and stop paying for features you don’t need.
Not offered in the Growth plan, then limited calls/day.
Remove ActiveCampaign branding from emails and forms.
With guides, videos, and training, you can get started quickly.
Use data from site visits, purchases, conversations, and hundreds of other interactions in branching workflows that automate the daily tasks that take up time. Nurture and better understand what makes your customers happy and coming back for more.
Assign lead scores, move deals along a pipeline, and pass tasks to others on your team in the same automated system. Close deals faster and be more efficient by qualifying/disqualifying leads immediately.
Leverage Predictive Sending and Predictive Content to deliver the right message to the right person, at the right time. Each message is tailored specifically to the individual and sent when they’re most likely to open and engage with your business.
With a sophisticated yet simple UI, your team can set up comprehensive workflows and be more effective in less time. With custom reporting and insights, you’ll understand your customers better and provide a better experience overall — without paying for an admin or consultant to get started.
With ActiveCampaign, we never limit you to a certain number of automation conditions, or keep you from developing landing pages or forms that help you better understand your customers. We’re here for you, and we’re not happy unless you’re happy.