AI is fundamentally reshaping how marketers maximize campaign performance and deliver bottom-line results. Today, it delivers back 13 hours each week and an average of $4,739 per month in cost savings.
To uncover the opportunities AI presents, we surveyed 1,000 professionals with marketing responsibilities in their day-to-day work, including marketers from C-suite leaders to junior titles, as well as small business owners wearing the marketing hats.
Download the report to understand how America's small businesses have a significant opportunity to catch up and fully capitalize on AI’s potential.
AI is saving marketers, on average, almost one-third of their 40-hour work week (32.5%, or 13 hours). That number is higher for Power Users (those who report daily AI usage at work) – 14.8 hours per week.
Marketers are using AI to help them imagine, activate, and validate marketing activities. While 82% say they use AI for marketing, just 23% use it across all three pillars.
While all respondents reported that AI saves them time and money, those who use it daily save an average of $5,299 per month in operational costs and 14.8 hours per week.
This survey was conducted by ActiveCampaign in coordination with Talker Research between May 21 and June 12, 2025.
We surveyed 1,000 US-based marketing professionals and business owners with marketing responsibilities. Some findings focus on Small Businesses (SMBs), defined as organizations with fewer than 500 employees.
As part of this survey, ActiveCampaign has developed an AI marketing maturity quiz with a unique scoring system that determines the maturity level of each respondent: Beginner, Developing, Intermediate, Advanced, and Expert.
Take the quiz now to see where you land!
