aiqfome Increased Email Open Rates by 8X With ActiveCampaign Software

aiqfome was the first-ever delivery app in Brazil in 2007. The business began providing digital restaurant menus, with the ability to access a range of restaurants using a unique registration on the website. In 2014, aiqfome began to expand in other cities across the State of Paraná. aiqfome quickly expanded to more than 500 cities across Brazil.

In 2020, it joined the Magalu group, and the two joined forces with the mission of digitizing restaurants within the State of Paraná. aiqfome quickly reached new heights by providing a delivery service that was appealing to both restaurants and the “fominhas” (Brazilian slang that means “hungry”).  

The Challenge Of Managing Business Expansion and Email Marketing 

During aiqfome’s early years, they used tools such as Mailchimp and RD Station for email marketing and customer experience. Yet, swiftly realized that as a growing company they needed a tool with a better cost-benefit ratio. aiqfome also needed a tool that would help their teams easily streamline email marketing and automate personalized customer experiences for both  B2B -and B2C markets. 

Overall managing customer experience was always a major pain point for aiqfome. When they were a young start-up, communication was always highly personalized (both in design and messaging). Maintaining this quality standard during expansion was a priority for the aiqfome, yet became increasingly difficult to do with their existing tools.  

That is when aiqfome realized it needed to partner with a company like ActiveCampaign.

Solving aiqfome’s email marketing growing pains 

“On previous platforms, we didn’t have the design flexibility we have with ActiveCampaign.  It was all very restricted. We highly value design to provide an interesting experience. We wanted to raise the level of communication via email and ActiveCampaign’s support was a difference-maker for that”. 

ActiveCampaign started by helping aiqfome build email marketing campaigns, send personalized customer text messages and organize their customer journey. 

According to Gabriela Faria, Head of Marketing at aiqfome, “ActiveCampaign has always given us a lot of support in training and onboarding.  They helped with setup and understanding features. By interacting with experts from ActiveCampaign, we also gained a more holistic view of the market”.

A major pain point for aiqfome was managing the customer experience as a whole. Communication is highly personalized, both the design and the message. And this has always been a priority for the company. The focus on humanized marketing demands from the company the freedom to create.

“On previous platforms, we didn’t have the design flexibility we have with ActiveCampaign.  It was all very restricted. We highly value design to provide an interesting experience. We wanted to raise the level of communication via email and ActiveCampaign’s support was a difference-maker for that“. 

Following this, ActiveCampaign worked with aiqfome’s Customer Relationship Management team to begin exploring customer segmentation strategies. 

Using specific data about the user’s city, order history,  and transactional email engagement aiqfome found a key optimization opportunity – inactive customer bases.  Not segmenting inactive customer bases was having a negative impact on results. This insight came from a meeting with ActiveCampaign’s Customer Enablement Success, Julia Jacques. 

ActiveCampaign’s customer experience and email marketing software made growth easy 

“In the beginning, we had email open rates that were way below expectations. Based on ActiveCampaign’s recent update to our customer base to consider only users who placed orders in December and January, we were able to achieve an opening rate above the average found in the market”, says Cleyton Olivera, CRM analyst. 

Then, Cleyton Olivera set a goal to expand aiqfome’s lead base using ActiveCampaign’s software. “From when I arrived at aiqfome until now, we have already managed to double our lead base.”  By working on personalized campaigns for segmented audiences “we were able to notice, in addition to the expansion, the evolution in opening rates and clicks”. 

From that moment on, the team has been working with a base that is updated automatically based on data insights from ActiveCampaign’s CRM software. ActiveCampaign’s CRM software’s ability to quickly update when data is entered or modified in the app empowers aiqfome to assess the latest updates from their lead bases for opportunities.

The integration of the aiqfome app with ActiveCampaign software enabled aiqfome to successfully grow leads, improve email open rates, and expand customer bases. 

Did you like Aiqfome customer and email marketing success story? How about taking a free ActiveCampaign trial and identifying the optimization possibilities for your business? 

We’d love to help your company grow too!